My customer, Herbalife´s top seller in Europe, contracted me to design the new APP based on their current system to lead generation and customer management. It's about transforming the web environment into an app, maintaining the basic functionalities and building a great user experience.
The current system has a lot of functionalities not really relevant for the user and they have a high maintenance cost in comparison with the gain yield. Data metrics don't exist.
I researched the functionalities that haven't added value for the user, and which of them are the most used. When I had the results, I would use the knowledge to create the new APP.
- Information architecture
- User research & Persona creation
- Wireframes & Prototyping
- UX Design
- UI Design