With a long history of the sales of insurance by telephone, the company embarking on the business of online insurance sales mean it needs to become a tied agent to the leading health insurance company in Spain.
Having multiple competitors in the digital market with years of experience selling Adeslas insurances, the challenge was position ourselves in the market offering an informational product that helps the user to make decisions about what Adeslas insurance would be more suitable for him and his family.
Create a product that differentiates clearly of the competence generating additional value to the user through some functionalities that help the user to make decisions, and at the same time was focused on the conversion of health products.
I led the UX, UI and research team to create the product which will meet the requirements for generating new customers.
- Analysis of the adeslas top sellers and the competitors
- Research and personas definition
- Wireframing & Prototyping
- UX / UI Design
- Front End Development
- Testing and optimization