About the project
My customer, Herbalife´s top seller in Europe, contracted me to redesign the complete website. It is an informational and lead generation website to get customers and promote Herbalife products. Also, this website forms part of the APB system and each user has a domain and can personalize the website.
Creation a new website that allows the conversion through an improvement of the free nutrition study for the user and allows it to get new customers. The process requires a simplified visual design, and an improvement to the usability and user experience.
Simplify the process to complete the nutrition study and also, create new functionality for calculating the IMC as an additional tool for lead generation. The UI redesign and the improvement of the user experience also would help the conversion.
- My rol
- Product strategy
- User research & Persona creation
- Wireframes & Prototyping
- UX / UI Design
- Front End Development
- Testing and optimization