ABOUT ME
Over the years, my work has focused on designing and shipping digital products where usability, clarity and execution really matter. I’ve worked across SaaS, B2B and B2C environments, taking products from early discovery through to production-ready interfaces.
My role has always combined hands-on design with ownership of design decisions: shaping user flows, building scalable design systems, and collaborating closely with product managers and engineers to turn complex requirements into clear, usable solutions. I’m especially comfortable working on products where consistency, quality and speed need to coexist.
DESIGN TOOLS AND COLLABORATIVE SOFTWARE
As a Product Designer, I have full knowledge and know-how with different design tools and collaborative software, and I always select the most appropriate for each company and the design in order to work effectively and efficiently.
Sketch
Figma
Adobe
Abstract
InVision
Marvel
Principle
Overflow
Google Analytics
Hotjar
Smartlook
Usertesting
Quicktest
Userbrain
Jira
Confluence
MONITORING RESULTS AND PERFORMANCE
An essential part of the product design success is the steady measurement of the results that UX actions are generating in users' behavior and therefore, in the achievement of the company's objectives.
The researching of the user experience once the product is deployed is essential to determine the impact and real success of UX actions. When the product is deployed, the final stage of my design process is evaluating the results by conducting qualitative user research to measure the success of the UX actions and find possible points for improvement or optimization.
Using tools such as Google Analytics and Google Tag Manager allows me to get quantitative results and measure the efficacy of UX actions from a more strategic point of view. Good results analytics is also essential to understand the behavior of users using the product, improve the conversion rate and calculate the ROI of UX activities.
CODING SKILLS
At the beginning of my career, a web designer had to know how to design and also how to build the website (coding), therefore I got several years of experience coding HTML and CSS. In the following years, companies start wanted the designers were focusing on the user experience, therefore the figure of web designers split into two areas, UX/UI design and Front-End development. But these areas always were and are very close to each other, so I have never left the coding part, I always tried to be updated in the last technologies since working closely with the engineer's team is a part of daily product designer work.
Having a good user experience is mandatory in order to get better business results, and the website's speed is a very important part of the user experience, The website's speed depends on how good or bad is the front-end and back-end code, so it is very important for a product designer at least understand the code.
"Despite I am not a front-end developer, I can code in HTML5 and CSS3 properly, and all my career I have been working closely with engineers, therefore I understand very well their job and the common problems in the development stages. Proof of that is this portfolio, where I have the maximum punctuation on Page Speed Insight by Google.".
MOBILE
DESKTOP
MY VALUES
If all of us put a description of who we are and what our values are in our CVs, it is the first thing I would read when I need to hire someone. From my view, human values are essential not only in a personal environment but also in a professional one. We spend most of our time working and interacting with other professionals, and above all, there should be politeness, respect, kindness, tolerance, and fellowship.
I am passionate about my work, but I am also passionate about my personal life, and I firmly believe that for people have a good performance in their professional lives, there must be a good balance between personal life and professional life. I have been able to see for years many people burned by overwork and lack of conciliation with their personal lives, with the consequent detriment to productivity and results.
Therefore, in my way of managing teams, the human factor is essential in terms of relationships between colleagues and in terms of how to be the leader of a team.
VOLUNTARING WORKING
I consider myself a very lucky person for having the life that I have and for having had the possibilities that my family and the country where I was born gave me, and I firmly believe that all of us who have had better luck in life should care and help those who unfortunately they weren't so lucky.
Therefore, whenever my time allows, I do volunteer work with people who need help. I have spent several years helping disabled children and adults with their treatments through the water in the local swimming pool in my city. And whenever I can, I try to help people who have been less fortunate than me. It is just a drop in the ocean, but many drops can be liters of water.
